Thursday, February 04, 2010

A welcome bit of subtlety

One of the truly tedious things about living in Britain is the number of "shock ads" on television designed to dissuade the Brits from drinking and driving or neglecting to turn their electrical appliances off at night. They generally involve firemen holding distraught parents back from returning into a burning house to rescue their children, who will shortly die because somebody left the little red light on on the television set, or twisted bodies of adorable children on roads because somebody drank too much, etc etc.

As necessary as the messages may be it seems to be of a piece with the government's low view of the people who elected them that the citizens of this country need to be brutalized by terrible visual images before they'll decide to fly right. The ads are truly distasteful (I won't even give you an example here) and I turn the well-known ones off when they start.

The example above is different. Quite gripping without being revolting. Well done!

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